Make your own free website on Tripod.com
Matt Wong © 2003
Matt Wong © 2003
Burger King History
    From The Beginning In 1954, James McLamore and David Edgerton opened their first BURGER KING® restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Customer Promise today honors their original vision. When America was introduced to the signature flavor of the WHOPPER® sandwich in 1957 it was selling for only 37 cents. It was an instant sensation and immediately became our flagship product.

    Today the WHOPPER® is world renowned for its flame-broiled taste and the many ways customers can order it to their liking. The great success of the early restaurants made the BURGER KING® concept a natural for selling franchises. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurants opened in Puerto Rico.

    While the vision for the BURGER KING® brand hasn't changed over time, our restaurants have. The early BURGER KING® restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957.

    Part 2

Matt Wong © 2003