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Matt Wong © 2003
Matt Wong © 2003
Burger King History
    For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru service at its restaurants, appealing to increasingly mobile and time-conscious consumers. Drive-thru service has since become a huge factor in the entire fast-food industry and now generates approximately 60% of a typical BURGER KING® restaurant's business.

    When it comes to marketing the brand, a "winner takes all" attitude has fueled some of the most creative campaigns that were ever launched on a hungry consumer. Burger King Corporation began airing advertising on television back in 1958 and our first major promotion, 'The Bigger the Burger the Better the Burger,' debuted in 1968. In 1974 the memorable 'HAVE IT YOUR WAY®' campaign was created. Advertising industry innovations for the BURGER KING® brand include the first use of comparative advertising in 1982 and the first Video Coupon the following year. In the late 1990s, the tremendously popular 'Food and Music' television campaign set a new standard for advertising worldwide.

    Part 1

Matt Wong © 2003