MCDONALD'S TIMELINE
- 1967 The first McDonald’s restaurant outside the United States opened in Richmond,
British Columbia.
- 1968 As Franchisee for Eastern Canada, George A. Cohon opened the first McDonald’s
in London, Ontario.
- 1970 McDonald’s 50th Canadian restaurant opened in Dieppe, New Brunswick.
- 1971 McDonald’s operations in Eastern and Western Canada were amalgamated and
George A. Cohon was named President and Chief Executive Officer, McDonald’s
Restaurants of Canada Limited.
- 1972 McDonald’s opened its first restaurant in Montreal. For the next 18 months, on
average, a new restaurant opened each month in the province of Québec.
- 1976 McDonald’s changed the eating habits of Canadians with the introduction of its
breakfast menu.
- 1977 With the opening of the 250th McDonald’s restaurant – in St. John’s,
Newfoundland – McDonald’s restaurants were operating coast-to-coast.
- 1977 McDonald’s first McHappy Day raised more than $460,000 for local children’s
charities.
The first Ronald McDonald House opened in Toronto, providing a home-away-
from-home for families with children undergoing treatment for cancer or other
life-threatening illnesses. Today, there are Ronald McDonald Houses in 12 cities
across Canada.
- 1981 McDonald’s became the largest foodservice organization in Canada.
- 1984 Seasonal McDonald’s restaurants opened at Wasaga Beach, Ontario and at
Montreal’s La Ronde amusement park.
- 1985 McDonald’s first McSnack restaurant opened in Toronto’s Dundas West subway
station.
- 1987 McDonald’s Restaurants of Canada Limited marked its 20th Anniversary, and
with the generous support of its customers, raised $1.5 million for Rick Hansen’s
Man in Motion World Tour.
- 1988 After 12 years of negotiations, George A. Cohon announced an agreement to open
20 McDonald’s restaurants in Moscow. It is the largest agreement ever signed
between a food company and the Soviet Union.
- 1990 McDonald’s Canada opened Moscow-McDonald’s, the first McDonald’s
restaurant in the Soviet Union, serviced by 27 cash registers and seating 700.
- 1992 In July, George A. Cohon was appointed to his current position of Senior
Chairman, McDonald’s Restaurants of Canada, Ltd.
- 1994 In March, McDonald’s announced that all of its company-owned stores would
become smoke free.
- 1994 McDonald’s signed an agreement with Wal-Mart Canada to open satellite
restaurants in the retailer’s outlets across Canada.
- 1995 McDonald’s opened its first PlayPlace located in Niagara Falls and the first
McDonald’s Express location at Granville and 70th, Vancouver.
- 1997 McDonald’s launched its newest great taste – McFlurry.
McDonald’s introduces McWrap – a fresh new kind of sandwich filled with a
variety of cool, fresh vegetables, cheeses and meats rolled into a warm flatbread.
- 1999 McDonald’s introduces its newest sandwich The Big Xtra – a big burger to satisfy
customers who are ‘Xtra’ hungry!
McDonald’s introduces Breakfast Bagels – the newest taste sensations on the
breakfast menu in four delicious flavours: Bacon ‘N Egg, Ham ‘N Egg, Western
Omelet and Bacon, Lettuce and Tomato.
- 2000 McDonald’s launches its McValue Menu – special pricing on select menu items
on certain days and everyday low prices on some Extra Value Meal combinations.
McDonald’s serves up its ‘Made for you’ philosophy – giving customers hot,
fresh food made just for them, at the speed of McDonald's – or faster – every time
they visit.
- 2001 McDonald’s launches a test of a variety of McCafé concepts serving specialty
coffees and desserts in British Columbia, Ontario and Quebec.